I had a great “Paths in Marketing” conversation with Kate Keib, who is the Director of Digital Marketing for the 11Alive Network. Kate has been with 11Alive for more than 10 years and has seen it grow from a TV station to a broad array of resources that help its audience get the news that matters. She discusses how marketing has become a much more disciplined function in her tenure with the network and shares thoughts for students who are considering a career in marketing.
Listen to the interview online (14:27):
Right click to download interview (mp3): PIM.KateKeibInterview.Mar11
Paths in Marketing 